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My Startup Journey & Experience
From ideation to scaling, I’ve been hands-on in building startups across different industries. Here’s what I’ve accomplished and learned along the way.
InnovateIOT
Co-Founder & CTO
2022 - Present
Leading IoT startup focused on smart home automation and energy management solutions.
Key Responsibilities
- Developed MVP and technical roadmap
- Built and managed development team of 8 engineers
- Established technical partnerships with hardware vendors
Key Accomplishments
- Raised $2.5M in seed funding
- Scaled from 0 to 10,000+ active users
- Achieved 40% month-over-month growth
Temper Recruitment
Head of Product & Strategy
2021 - 2022
B2B recruitment platform connecting companies with freelance talent in creative industries.
Key Responsibilities
- Led product strategy and feature development
- Conducted market research and competitor analysis
- Managed product team and UX designers
Key Accomplishments
- Increased user retention by 65%
- Launched mobile app with 4.8 App Store rating
- Grew monthly recurring revenue by 180%
Notis
Founder & CEO
2020 - 2021
AI-powered notification management app helping users reduce digital overwhelm and improve focus.
Key Responsibilities
- Conceptualized and validated product idea
- Secured initial funding and built founding team
- Led go-to-market strategy and user acquisition
Key Accomplishments
- Validated MVP with 1,000+ beta users
- Achieved product-market fit in productivity niche
- Featured in TechCrunch and Product Hunt
Good Reminders
Product Consultant
2019 - 2020
Wellness app focused on habit formation and mental health through personalized reminder systems.
Key Responsibilities
- Redesigned user onboarding and engagement flow
- Implemented gamification and retention features
- Conducted user research and usability testing
Key Accomplishments
- Improved user engagement by 120%
- Reduced churn rate from 45% to 18%
- Increased average session time by 85%
You have got to be in it to Win it! Lets do it.
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Get in Touch.
Whether you have questions about our services, need support, or want to share your feedback, our dedicated team is here to assist you every step of the way.
Connect with me
simon@launch321.com.au
Location
Western Australia